12 August 2010
what's with all the oil spills?
03 August 2010
the new Justmeans CSR writer
29 July 2010
reintroducing the cheetah

24 July 2010
elliott bay café
When I was in Seattle recently, I came across a very good example of sustainable business in action. The historic center of Seattle in located in Pioneer Square and tucked away in a little corner is the Elliott Bay Café - which is most commonly linked to the TV series Frasier, great coffee and good food. It can be very easily missed if you don't actually look for it. Luckily for me, I was.
This Zagat rated gem is owned by Tamara Murphy and run by her very enterprising chef/manager - Zephyr Paquette. Zephyr made the time to speak with me about the café's principles. Her dedication to making a difference in her own way is obvious from the way she approaches food. The café features a small, carefully selected menu that is seasonal, so it is often updated. The food that is served is locally-sourced, seasonal, fresh and more often than not, organic. The beef is grass-fed, the chicken is free-range and sourced from small farms. The tofu is from a local tofu maker in Seattle.
Zephyr sources all her fresh produce directly from local farmers in the Seattle area. She makes sure that the staff are fully invested in the preparation of food and know where the food comes from. Her "teaching kitchen" extends to encouraging her staff to work on the vegetable garden at her home. She believes that supporting local businesses, eating seasonally and organically makes a big difference not only to the taste of food but also a huge impact environmentally. "It is a lifestyle change, it is how I do my job", she says emphatically.
This is an example of how independent businesses incorporate CSR into their practices. Zephyr's commitment is a testament that even small businesses can work a business strategy with key-stone principles of sustainability concepts. These principles of course are industry specific - the identification of where a business can create the highest impact is essential in order to act upon it.
The power of CSR is such that you do not need to be a big business with a million dollar budget to make a difference. It is the simple matter of analyzing the way you want to run your business and then doing it. Zephyr obviously engages all her stakeholders - employees, customers, local businesses as well as as part of the community. This rapport, is the key to all CSR engagements - it is not just what you do but how you do it.
If you are ever in Seattle, swing by here and see for yourself.
Photo: Akhila Vijayaraghavan ©
22 July 2010
the story of stuff

20 July 2010
greenwashing, greenblushing

12 July 2010
but all food in India is organic right?

10 July 2010
sporting green

22 June 2010
my take on Yosemite...
07 June 2010
big oil and CSR
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Big Oil and CSR are about as compatible as chalk and cheese. Having said that it must not be forgotten that one of the pioneers of employing CSR was oil megamoth, Shell. Shell's sustainability reputation now remain in tatters and that is a testament to how much companies can get by with green-washing the public.
Operating in one of the most polluting businesses requires there to be certain environmental and social boundaries. The BP disaster is a proof to this fact - it provides not just environmental problems of massive proportions but also makes an interesting case study from a CSR point of view. CSR is not public relations but public relations is CSR. This is the point of balance on which BP dances as it strives to hang onto whatever little reputation is has. Industry analysts predict that due to rapidly dropping BP shares, it will be easier for another company to buy out the British petroleum giant. After over a hundred years in the business with various controversies, it is hard to imagine that the company will cease to exist if it does not recover.
The clean up operation is said to cost the company anywhere between $20-25bn. Its overall revenue is in the range of $120bn which has now dropped to $80bn. For a giant corporation to pay out $20bn in clean-up charges is no big deal. It is a certain bad luck that the spill occurred off the coast of United States and affected American fishermen. If the same spill of the same magnitude had happened, say off the coast of Africa, the pay out charges would have been far less and any environmental impact could have been swept clean under the carpet.
Consider this: BP's CSR campaign has a budget of $125 million which is not even 10% of their annual revenue. BP is a classic example of 'green-washing' where it has positioned itself to be seriously investing in alternative energy sources etc, but in fact their main revenue source is from petroleum. Throughout their years in operation, BP has been hit by CSR disasters:
- An explosion at a Texas City refinery in March 2005 killed 15 workers
- Price fixing in the propane gas market in 2007
- Corrosion in the Alaskan pipeline which caused a leak and shut down production in Prudhoe Bay, Alaska in August 2006
Big Oil is in desperate need of CSR reform. The mistake that most oil companies make is to get CSR hopelessly muddled up with 're-branding' and then continue business as usual. To put a new face on the oil industry, there needs to be far-reaching consistent action in operations at every level apart from investment in alternate energy sources.
Currently the industry faces a severe lack of sustainability innovation and have fallen into the trap of talking more rather than doing more. There is not a single company that is serious about CSR even though they operate in one of the most harmful businesses. This is simply because there is not enough regulation. There is also increasing demand for petroleum products - these facts are something that Big Oil takes complete advantage of. Plus, they have infinite financial resources to pay their way through any situation.
Big Oil CSR is sleazy and non-quantifiable. However after the worst oil-spill in the world, it is a shame if it has to remain that way.
06 June 2010
praying for rain...

31 May 2010
gray shadow of infinite mystery
08 May 2010
springing food
Eating seasonally is a very good method to ensure nutrients in the food are at their highest. When you buy loc
al and organic, it also drastically cuts down the 'foobon footprint'. This is a term I coined and in a previous post I write about the benefits of eating locally, organically and seasonally. So you may wonder why I'm posting something similar again.Well, I have read a lot more, learnt a lot more and understood a lot more about the industrial food-chain to advocate a kind of eating that is most natural. There is nothing natural about strawberries in December or out-of-season asparagus flown in from Peru in October. I'm not even attacking the whole meat debate here as I am saving it for another post. The British Council started a SOUL food project in Ireland and it advocates eating the way food should be eaten. SOUL (Seasonal, Organic, Unprocessed, Local) is a concept that we have moved away from and it is now proving to have drastic consequences not only on our health but also the health of our planet.
I have spent the last couple of weekends visiting farmer's markets and talking to the farmer's themselves about the methods they use to cultivate their produce. Every farmer that I have spoken to uses a method that creates a holistic ecosystem on their land. None of these growers advocate factory farming of animals or growing fruits and vegetables out of seas
Most of these farms have more yield per acre than monoculture farms. In addition, they also have better soil health, animal health and use absolutely no chemicals and generate no waste. Many farms advocate an 'off-grid' method of cultivation where their produce can sustain not only the people living on the farms themselves but also the local community. This may seems like an Uthopian ideal to many city-dwellers but all agriculture started off this way before monoculture, GM crops and factory farms. All the industrialized methods of food production use pesticides, fertilizers, hormones, antibiotics and an array of chemical arsenal to ward of diseases and boost health.
Health is a default state of Nature - most small organic farmers understand that when their animals exhibit poor health, then there is something wrong with the system, not the animal. The same goes for plants. By encouraging this mass industrialization of food we are compromising on at least 30 different kinds of health. We are also encouraging government subsidiaries to promote 'cheap' food and are not entirely realizing the real cost of it.
Spring is a season brimming with newness and possibilities. So start a new movement today, eat local, eat seasonal and eat organic. Head out to the nearest farmer's market, speak to the people who grow your food and learn where it comes from. Your food bills might increase a little but remember that you are paying for quality, health and well-being which is something you cannot put a price on. Also, did I mention that fresh, unprocessed, organic food tastes a whole lot better?
Photos: Akhila Vijayaraghavan ©
06 May 2010
eco paper
Paper was most commonly made with wood, silk and cotton pulp. Today most printing grade paper is made exclusively with wood pulp. This fact alone does not make paper unsustainable and like anything else, the sustainability 'quotient' or 'factor' has a lot to do with the whole life-cycle.However, the perceived lack of sustainability of paper has led to many innovations and some of them are very creativeThis innovative idea started in Sri Lankan elephant sanctuaries and profits from sales were pumped back into taking care of abandoned/abused elephants. Haathi Chap in India and PooPoo Paper in America use the same method to make writing
paper from elephant dung. In the same store, I also encountered banana paper made from banana fibers. In the same method, paper can also be made from bamboo, hemp and other sources. Bamboo is supposedly the most sustainable source as it is a fast-growing grass.Hand-made paper has a nice texture and feel, making it ideal for photo-albums, scrap-books, invitations, greeting cards etc. It requires very little embellishing to make it look ornate. Improvements with organic dyeing technology means that it is available in pretty much any colour. Some are even made with embedded flower petals and are scented. Think of a more sustainable alternative for your paper needs the next time. With Mother's day around the corner; perhaps a hand-made, eco-friendly paper card expresses the proper sentiment to mothers everywhere.
Photos: Akhila Vijayaraghavan ©
all carrots are not created equal
My first encounter with serious biology was as a microbiologist , this has instilled in me a great respect for soil and the myriad creatures that work to create it. Healthy soil is an ecosphere in its own right containing various species of bacteria, fungi, worms, insects and other critters which we do not fully appreciate. It smells wonderful, is rich, loamy and contains high levels of organic compounds, nitrogen, phosphorus and potassium (NPK). It has the capacity to hold water in suspension and regenerate itself season after season if managed properly.
Traveling back to the 1940s - the English agronomist Albert Howard's groundbreaking study 'An Agricultural Testament' made its appearance with strong claims that synthetic fertilizer with artificially produced NPK will deplete soil fertility in the long run. This was a man who understood soil biology profoundly and has often been quoted since in other organic literature such as Wendell Berry and Rodale. These lions of the organic food movement understood way back then that the health of soil is intricately connected with human, animal and environmental health.
Fast forward today - agriculture is heavily industrialized with a lack of understanding or respect to the limits of the natural world. In a well-managed farm, there should be no need for fertilizer or pesticides with wastes being recycled and each system nourishing the other in a continuous loop. Today even organic farms have given in to intensive agriculture, demanding supply chains and the term itself can be often misleading. More about this later.
Coming back to the question of whether organic food is healthier for you: the answer is, yes. This was confirmed in 2003 by a study in UC Davis where varieties of corn, berries were grown in neighbouring plots using different methods. They were then compared for vitamins and polyphenols. The scientists found that sustainably cultivated crops had higher levels of these nutrients. Why are polyphenols important? These are secondary metabolites manufactured by plants, in other words, they are antioxidants and we all know why these are important. The reason why organic foods contain more polyphenols is this: these compounds are released by plant to ward off pests, diseases and insects - when ingested by humans, they continue to act in much the same way. These products then are results of natural selection and the coevolutionary relationship between plants and humans.
In our modern system of agriculture we fail to respect this. Plants grown with fertilizer/pesticide intensive methods fail to produce high levels of polyphenols because they simply do not need to and also because soil fertility inspite of chemicals is less than optimal. Rich, healthy, naturally managed soil adds a subset of polyphenols called flavonols which impart characteristic taste of a fruit or vegetable.
All carrots are therefore not created equal - the way we grow it, the quality of soil, what we feed that soil all contribute towards the qualities of a carrot.
The title of this post and a lot of its material is adapted from 'The Omnivore's Dilemma' - Michael Pollan. To anyone who has not read this book, it comes highly recommended.
Photo: Akhila Vijayaraghavan ©
first encounter with a living roof
The academy is big on sustainability and the first impression of this is when you walk in to be greeted with a revamped building with lots of natural light and clean lines. The second is found on the back of their maps: "printed on 100% recycled post-consumer paper "and "please return after use to help the museum save resources". The many other signs include the climate change exhibit, the organic food served in their cafe, eco-friendly items in the gift shop, including organic cotton T-shirts, solar panels on the roof, water-saving toilets and their carefully chosen exhibits. Best of all was the 2.5 acre living green roof - I have previously blogged about green roofs but that was well before I saw one of this proportion. It was covered in little hills of native Californian wildflowers which are endangered, supported bees, butterflies and birds as well as a massive installation of solar panels. It was a treat for sore eyes and it made me hopeful again about the possibilities of technology. More information about the green roof can be found here.
The academy is housed in the largest LEED Platinum-rated public building and it is the greenest museum in the world. The innovative use of materials and energy efficiency have made it a model for green buildings.
The other thing that blew my mind was the planetarium. The Morrison planetarium is the biggest all-digital dome in the world with a 75-foot projection screen tilted at a 30 degree angle. The kind of imagery it produces gives you the feeling that you are flying in space especially because everything is happening above your head. To celebrate Earth Day they were show-casing 'Fragile Planet' narrated by Sigourney Weaver - truly goose-bump inducing stuff, stressing the importance of protecting the only home we know.
For anyone living in the Bay Area or visiting, the Academy is a must-see and provides an enjoyable day out for everyone in the family.
