My post today is inspired by the fact that I had to get business cards printed. As I am in the 'green' business obviously there is the need to walk the talk. In my quick, preliminary research for business card printers online I found two companies in the States that offered eco-friendly business cards. One called Greenerprinter offered cards printed on chlorine-free, 50% post-consumer waste recycled paper. They were printed with VOC-free, soy-based inks and cost a bomb (in terms of what you would expect to pay in India). I also found another company called Pixxlz which offered all manner of eco-friendly things including business cards. I also found the EcoPrintingGroup approved by the FSC that provided a lot of paper products. Ultimately, I wasn't terribly comfortable with the idea of getting them shipped all the way from America. I didn't find very many companies in India who offered business cards except for Printbell. An email to their customer service team confirmed that they offer only 310 GSM 60% recycled paper and no information on the inks they used or if the paper was chlorine-free.
Armed with these facts I did a quick, simple cost-benefit analysis and am going with Printbell. I'm still unsure if they offer VOC-free ink; but all logic suggests that air-freighting business cards from America surely is more harmful than VOC-full ink. I'm still waiting for the cards and hopefully the reviews on the site match up to expectations.
Recycled paper products form a number of varieties which is worth educating yourself about.